Responsibilities

• Manage and oversee all activities related to the platform for tenant engagement and property management
• Develop and implement content strategies tailored for social media platforms, ensuring consistent branding and messaging
• Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to create engaging visual content
• Conduct social listening and social media analytics to monitor platform performance, tenant feedback, and market trends
• Execute targeted Facebook Advertising campaigns to increase tenant engagement and platform visibility
• Monitor digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to optimize strategies
• Coordinate with cross-functional teams to ensure content aligns with overall branding goals and public relations initiatives

Requirements

• Proven hands-on experience managing the platform or similar tenant/property management systems
• Strong proficiency in social media management tools such as Hootsuite, Buffer (application), and social media platforms including Facebook, Instagram, Twitter, etc.
• Expertise in content creation, including writing compelling copy, graphic design, photography, video editing, and media editing tools
• Knowledge of SEO best practices, keyword research, and digital marketing strategies to enhance platform visibility
• Experience with social listening tools and social media analytics for performance monitoring and reporting
• Ability to manage multiple projects simultaneously while maintaining attention to detail
• Excellent communication skills with a focus on relationship management and social media communication