VP, Story (Earned Creative)

New York City, NY (Hybrid)

$160K/yr – $180K/yrSenior Level10+ years expFull time

Posted 3 days ago

Job Summary

Own the creative outcome across major earned assignments, set a true north for teams, lead ideation and develop culturally relevant, earned-first work with senior-client partners.

Job Description

Responsibilities

  • Own the creative outcome across major earned creative assignments — from the initial brief through the idea, sell-in, development and execution.
  • Set the creative vision and standard for the work, acting as a true north for teams and partners.
  • Lead ideation and creative development, identifying the ideas with the potential to become culturally relevant, creatively exceptional and genuinely earned.
  • Translate complex briefs, business challenges and senior stakeholder input into simple, compelling creative direction — or define the brief from scratch when one doesn’t exist.
  • Read the tea leaves — understanding what clients, consumers and agency leadership need, often before they can articulate it themselves.
  • Lead senior client conversations and serve as a trusted creative partner, bringing a distinct POV and the confidence to push when the work needs to go further.
  • Know when to protect a great idea, when to evolve it and when to kill it.
  • Push teams beyond the obvious execution and toward ideas that can earn attention, participation and conversation.
  • Lead and mentor creative teams, including creative strategists, writers, designers, art directors.
  • Create clarity in moments of ambiguity — defining the problem, the creative opportunity, the path forward and what \"great\" looks like.

Requirements

  • 10+ years of experience developing and leading creative work within an agency, brand or related creative environment.
  • 4+ years of experience leading creative teams and major campaigns or integrated assignments.
  • A strong portfolio of earned-first, culturally relevant and creatively ambitious work.
  • Deep understanding of earned media and what makes an idea genuinely newsworthy, shareable and conversation-worthy.
  • Exceptional conceptual and storytelling abilities, with the ability to move fluidly between the big idea and the details that make it work.
  • A sharp creative point of view and demonstrable taste and cultural fluency.
  • Proven ability to lead senior clients and confidently represent a creative POV in the room.
  • A “good idea comes from anywhere” mentality.
  • Equally comfortable as an individual contributor or a team lead.
  • Ability to synthesize multiple perspectives and turn complex feedback into a clear, actionable creative direction.

Preferred

  • Have experience building work for luxury, financial services or premium brands .
  • Can move beyond writing and conceptual thinking into visual storytelling, filmmaking, design and art direction.
  • Have a strong understanding of how brands can participate in culture without feeling like they're trying too hard to be part of it.
  • Have a point of view on where earned creativity is going next — and the curiosity to keep figuring it out.
  • Understanding of production or experience in launching fully integrated, social-first campaigns.
  • Have award-winning work and/or a track record of work that has generated meaningful cultural attention.

Benefits

  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • 401K Retirement Plan with Company Match
  • Lifestyle Spending Account
  • Paid Parental Leave
  • Commuter Benefits
  • New Business Referral Bonus
  • Employee Referral Bonus
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Day One Agency

An independent creative communications agency building legacy through relevance.Fast Company's 2025 and 2024 Most Innovative Companies. Ad Age's 2024 A-List. PRWeek's Outstanding Midsize Agency 2025, 2024, and 2023.

Founded in 2014
New York, New York, USA
241 employees (131 in marketing)

Salaries

Posted range

$160K/yr – $180K/yr

Taken straight from the job posting.

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VP, Story (Earned Creative)

Day One Agency · New York City, NY · Hybrid