Responsibilities

• Paid Media Strategy & Investment
• Develop and execute enterprise paid media strategies across all customer acquisition channels, balancing long-term brand investment with short-term performance objectives.
• Channels Include:
• - Paid Search
• - Paid Social
• - Programmatic
• - Mass Media (TV, CTV, Video)
• - Out-of-Home (OOH)
• - Audio
• - Direct Mail

Requirements

• 12+ years of progressive marketing leadership experience, with significant expertise in performance marketing and customer acquisition
• Proven experience managing large-scale, multi-channel media budgets
• Deep expertise across paid search, paid social, programmatic, video, audio, direct mail, and emerging acquisition channels
• Demonstrated success improving acquisition efficiency and profitable customer growth
• Experience leading media agencies and complex external partnerships
• Strong understanding of attribution, incrementality testing, marketing mix modeling, and performance measurement
• Experience leveraging first-party data, audience segmentation, and propensity modeling to improve marketing performance
• Executive-level communication skills with the ability to influence cross-functional leaders and executive stakeholders
• Experience building and developing high-performing teams through periods of transformation and growth

Preferred

• Experience leading marketing for a large-scale consumer brand with significant media investment with both retail and digital experiences
• Experience building and leading high-performing media teams
• Background in retail, financial services, subscription, or high-volume customer acquisition businesses
• Experience optimizing marketing through AI, automation, and emerging marketing technologies
• Familiarity with Adobe, Google, Meta, and other enterprise marketing platforms
• MBA or equivalent advanced business experience