Responsibilities

• Brand and awareness. Our customers are everyday and retirement savers, many of them 45+. We run across linear TV (Today Show, CNBC, MSNBC mornings), connected TV, streaming, social, billboards, and experiential. In this role, you own the brand funnel and the creative strategy behind it.
• Performance and growth. Paid search, display, direct response, affiliate. Management of the full media mix and are accountable for acquisition cost and volume.
• Measurement. Own the Haus relationship, test design, and the discipline of turning measurement into planning inputs.
• Martech. Take the lead on Martech strategy. Evaluate what we have, decide what stays, what gets enhanced, and what gets replaced — then partner with engineering to get it built and implemented.
• Lead and Hold Accountable . You will inherit a talented, existing team and be expected to assess its current composition, capabilities and gaps. From there, you’ll develop a staffing plan that positions the marketing function for success. This is an opportunity to shape the function and ensure the right people are in the right seats.
• Product and design partnership. Work closely with product and design to keep roadmaps aligned and make sure brand voice and design language are consistent everywhere customers see us.
• Sponsorships. Gainbridge has significant sponsorship assets, including the Gainbridge Fieldhouse. This leader must know how to activate them, have opinions about which ones are worth keeping, and work with our corporate sponsorships team to make changes or pursue new deals where they make sense.
• Agencies. Decide what and to whom work will be outsourced and hold those relationships accountable.
• Additional. Other duties as assigned. This description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or a related field.
• Master’s degree with a concentration in Marketing is preferred.
• 15+ years’ experience leading marketing, with meaningful time spent in a direct-to-consumer financial services company. The successful candidate will have ‘been there and done that’ in a competing company, not an ad agency or an adjacent department/organization.
• Fluency in MMM, incrementality testing, and geo-lift design with the ability to have direct conversation about the limitations of each.
• Experience with products that require regulatory review of marketing materials.
• Exceptional leadership, organizational and strategic thinking skills are essential.
• Ability to build and sustain partnership with stakeholders both internal and external.
• Proven experience managing an eight-figure budget across brand and performance with the ability to concisely describe how you allocated, measured impact and moved money to drive successful results.
• Outstanding communication skills both verbal and written

Preferred

• Experience marketing to a 40+ demographic
• Experience activating major sponsorships and measuring impact
• A real point of view on AI in marketing operations, and evidence that you’re already using it

Benefits

• Benefits Highlights:     Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package. Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.  Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability. All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.  Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.