Vice President, Influencer + Social

New York City, NY (On-site)

$115K/yr – $195K/yrSenior Level8+ years expFull time

Posted 8 days ago

Job Summary

Own and drive influencer strategy and execution for consumer brands with a data-driven, results-focused approach; lead cross-functional teams and guide client engagements.

Lead and mentor a digital team to deliver influencer programs aligned to client goals.
Develop and optimize campaigns using analytics to demonstrate impact and inform real-time decisions.
Collaborate with internal and client teams to present strategies and briefs.
8-10 years of experience in PR/Communications or related field.

Job Description

Responsibilities

Strategy: Develop and execute comprehensive influencer strategies that align with clients’ overall goals and objectives.
Execution: Lead development of innovative, results-oriented influencer programs that compel consumers to action and drive business results.
Emerging Trends & Platforms: Stay current with the latest developments in influencer campaigns; proactively integrating and advocating new technologies and opportunities.
Cross-functional Collaboration: Prepare and present influencer strategies and briefs to internal teams and clients.
Performance Analysis: Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time.
Leadership: Lead and mentor a team of digital professionals, fostering a culture of innovation, collaboration, and excellence; establish and evolve best practices across influencer campaigns and teams; support digital skill building of teams; leverage successes to grow agency work.
Team Player: Agile and collaborative working style - demonstrated ability to work against tight timelines as part of a cross-discipline agency and client teams.

Requirements

8-10 years previous experience and a B.A. in Public Relations, Communications or a related discipline;
Digital native with understanding of influencer from owned, earned and paid perspectives.
In-depth knowledge of related social trends and industry sector events and experience working with celebrities, social influencers and brand ambassadors.
Proven experience in leading teams to execute client programs with a blend of strong time management, leadership, team building, mentoring and client relation skills
Proven experience in the Consumer Brands space
Proven experience working in tandem with other creative agencies to develop comprehensive campaigns
Excellent verbal and written communications skills as well as an ability to develop and present compelling client proposals

Benefits

medical coverage, dental, vision, disability, 401k, and paid time off.

MSL (Global)

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com. ***MSL will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@mslgroup.com” email address.***

Founded in 2009

Paris, Île-de-France, FRA

3.2K employees (505 in marketing)

mslgroup.com