Responsibilities

• Develop and execute integrated U.S. product communications strategies that drive awareness and adoption of TikTok features in the U.S., with a clear consumer-facing mindset.
• Partner directly with product managers early in the development cycle to help shape features and craft messaging for real American audiences.
• Lead communications risk management for key product launches — identifying potential reputational concerns early and developing proactive mitigation strategies.
• Own ongoing evergreen storytelling that spotlights the creative tools, features, and capabilities empowering US creators, small businesses, and communities on the platform.
• Draft, review, and refine a wide range of materials — including media pitches, press releases, product explainers, blog posts, Q&As, and launch toolkits — with exceptional attention to detail.
• Build and maintain strong relationships with consumer and tech journalists, serving as a trusted and proactive media relations partner.
• Manage content review and approval workflows, ensuring message accuracy, consistency, and compliance across all channels and stakeholders.
• Collaborate cross-functionally with Product, Legal, Policy, Marketing, and global communications colleagues to deliver cohesive, well-timed communications.
• Support executive and internal communications as needed, including briefing documents, talking points, and leadership updates.
• Travel as needed to support press events, campaigns, and team priorities, with flexibility to adapt to shifting timelines and fast-moving news cycles.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
• 5+ years of experience in external or product communications, ideally in consumer tech or a fast-paced media environment
• Proven track record of high-quality writing across multiple formats and audiences, with strong editing and copy review skills
• Demonstrated experience working directly with product or engineering teams to communicate complex features in accessible, audience-appropriate ways
• Established media relations background with consumer or tech press contacts and a strong understanding of the U.S. earned media landscape
• Experience managing communications risk and navigating sensitive product narratives
• Experience in both agency and in-house environments

Preferred

• Deep familiarity with the U.S. creator economy, small business ecosystem, or consumer technology landscape
• Experience supporting integrated communications planning across launches, campaigns, and evergreen programs in a fast-paced environment
• Proactive, solutions-oriented mindset with the creativity to develop fresh storytelling angles and campaign hooks
• Demonstrated ability to thrive under ambiguity, manage multiple priorities simultaneously, and adapt quickly to change
• Strong team-player mentality with a collaborative spirit across functions, time zones, and organizational levels
• Familiarity with data privacy, cybersecurity, trust and safety, or US technology policy — and genuine interest in learning these areas quickly
• Watching for passion for TikTok's products and a deep appreciation for the communities and creativity they enable

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
• For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.