US Integrated Marketing Lead, T-Mobile Advertising Solutions
New York City, NY (On-site)
Posted 1 day ago
Job Summary
Own and drive domestic, multi-channel marketing programs from strategy to execution, aligning with regional leadership and sales, while building collateral and tracking performance through analytics.
- Lead and manage integrated marketing campaigns across email, website, paid media, and social channels.
- Develop positioning with regional teams to reflect market conditions and client priorities.
- Track and optimize performance with analytics and marketing operations.
Job Description
Responsibilities
- Lead all domestic integrated marketing strategies and responsible for delivering on marketing initiatives.
- Define and implement marketing campaigns to support business and marketing objectives across various channels including email, website, paid advertising and social media.
- Collaborate with regional leadership and sales to develop positioning that matches market conditions and client priorities in a timely, on-budget execution.
- Build and maintain all collateral and content for US-specific marketing initiatives, including pitch decks, vertical support, education materials, case studies, blog posts and more
- Work with analytics and marketing operations to track and measure performance against strategic objectives.
Requirements
- Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
- 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2B brands (Required)
- 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)
- Experience leading end to end campaigns in B2B marketing and lead generation, especially in media, advertising or a similar marketplace (Required)
- Thorough understanding of digital marketing including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
- Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets (Required)
- Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
- Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
- Impressive verbal and written communication skills; ability to work with and present to all levels and functions of a company (Required)
- At least 18 years of age
Benefits
- At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .
As the supercharged Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is powered by an award-winning 5G network that connects more people, in more places, than ever before. With T-Mobile’s unique value proposition of best network, best value, and best experiences, the Un-carrier is redefining connectivity and fueling competition while continuing to drive the next wave of innovation in wireless and beyond. Headquartered in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Mint Mobile.
Salaries
Posted range
$113K/yr – $204K/yr
Taken straight from the job posting.
