Responsibilities

• Identify, recruit, and onboard UGC creators and brand advocates across Instagram, TikTok, and other relevant platforms
• Think of the viral template; write the script; coach the creator
• Build and maintain a weekly/monthly performance report tracking UGC volume, engagement, and content quality
• Identify trends in top-performing UGC to help inform future content strategy

Requirements

• The person with a deep understanding of social media, their algorithm, and their virality; and be comfortable in front of the camera.
• Strong written communication skills — you can write a clear, friendly outreach email and a concise brief
• Comfortable with basic data — able to pull metrics, build a simple spreadsheet report, and draw insights from numbers
• Highly organized and able to manage multiple creator relationships and deadlines at once

Preferred

• Prior experience with influencer or creator management (even at a small scale)
• Familiarity with tools like Notion, Airtable, or any creator management platform
• Experience running or growing a personal social media account