Trends and Futuring Analyst
Dearborn, MI (Hybrid)
Posted 3 days ago
Job Summary
Own and drive foresight workstreams by researching trends, shaping data-driven scenarios, and leading cross-functional workshops to inform Ford’s future strategy.
- Analyze emerging signals and trends
- Lead collaborative workshops and communicate customer insights
Job Description
Responsibilities
- Analyze trend-related insights as you: Condu ct scanning to analyze emerging signals, trends, and drivers in order to understand and anticipate changes taking place at the core, adjacency, and periphery of a business; these inputs inform a hypothesis about potential impacts, risks, or opportunities for Ford.
- Research shifts in the automotive industry and its consumer base with trusted internal and external data sources such as sales data, vehicle buyer surveys, and market reports.
- Research the contextual business environment,keeping a pulse on emerging signals and trends in the STEEP categories - Social, Technological, Environmental, Economic and Political factors / dynamics. Communicate trends and their future implications by: Authoring data-driven trends, reports and scenarios that focus on the shifts impacting the future of the auto industry and its consumers Leading and facilitating collaborative workshops with cross-functional teams by providing insightful trends to support program workstreams Acting as the voice of the customer beyond the confines of the industry - you are the primary resource and window into the consumer world outside of the automotive market for partner teams Support scenario activities, including: Integrating scenarios / futures into organizational strategy/project work through facilitating strategic workshops / conversations with teams for various ends including: Developing insights into future markets. Surfacing, assessing and choosing options that are most resilient to potential future uncertainties. Stress-testing strategies, plans or strategic hypotheses. Developing communication assets that socialize and introduce future scenarios with key internal audiences. Challenging partners to think critically about a range of futures and how to build robust strategies to prepare for Ford’s place in them.
Requirements
- Bachelor’s degree (social science, psychology, marketing, business, informatics / data science, technology, law or related field)
- Experience in the field of strategic foresight or utilization of foresight tools
- Strategic thinking with a future-forward intuition
- Excellent problem-solving and analysis skills and strong business judgment – able to translate strategic plans into executable actions
- Experience designing and/or facilitating group collaboration workshops
- Ability to frame and explain sophisticated ideas and concepts in accessible language and formats
- Ability to collaborate well with cross-functional teams to develop agreement and consensus that drives progress and results
Preferred
- Miro, mTab, S&P Global, SharePoint
Benefits
- • Immediate medical, dental, vision and prescription drug coverage
- • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- • Vehicle discount program for employees and family members and management leases
- • Tuition assistance
- • Established and active employee resource groups
- • Paid time off for individual and team community service
- • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- • Paid time off and the option to purchase additional vacation time.
We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. Privacy Policy: https://www.ford.com/help/privacy/
Salaries
Posted range
$87K/yr – $166K/yr
Taken straight from the job posting.
Marketing Team
People
HR / Recruitment
Marketing Leadership



Funding
Funding History
- Jul 2025Post IPO Debt • $3B
- Aug 2023Post IPO Debt • $4B
- Jun 2023Debt Financing • $9.2B






















