Responsibilities

• Creative Strategy & Testing: Lead the strategy, development, and rotation of Credit Card direct mail creative assets. Design and execute multi-variant test matrices to continuously optimize response, approval, and pull-through rates.
• Full-Lifecycle Production Execution: Manage end-to-end print and mail production, overseeing lettershop execution, data file transfers, variable data printing (VDP), postage optimization, and deployment schedules across all Credit Card streams.
• Vendor & Agency Management: Serve as the primary operational link with external creative agencies, print vendors, and lettershops to ensure campaign deliverables are produced efficiently, cost-effectively, and on time.
• Quality Assurance & Proofing: Establish rigorous proofing, sampling, and audit controls across complex variable data streams to guarantee 100% execution accuracy.
• Regulatory Compliance & FCRA Governance: Partner with Legal, Compliance, and Risk to ensure all pre-screen disclosures, credit terms, and FCRA requirements are flawlessly maintained across every printed variant.
• Performance Analysis: Partner with Analytics to track key performance metrics and leverage campaign results to inform future creative and production decisions.

Preferred

• 5–8+ years of direct marketing experience in financial services or consumer lending, with hands-on expertise in both creative development and direct mail production management.
• Production & Print Expertise: Deep working knowledge of direct mail production processes, including digital/offset printing, variable data printing (VDP), postal regulations, and lettershop operations.
• Creative Direction & Testing: Experience writing or evaluating high-converting direct response copy, managing agency partners, and running multi-variant matrix testing.
• Detail-Oriented QA Mindset: Meticulous attention to detail with a proven track record of managing zero-defect campaigns in a highly regulated credit environment.
• Cross-Functional Tools: Proficient in Excel, JIRA, and Confluence, with strong project management skills in a fast-paced, deadline-driven environment.