Responsibilities

• Drive the marketing strategy for the Banks and Broker Dealers segment, aligned to global and regional business priorities, market opportunity, and growth objectives.
• Develop deep understanding of the segment, including client needs, pain points, buying centers, and decision-making behaviors across key personas and markets.
• Shape segment positioning, messaging, and value proposition to strengthen relevance and differentiation across global and regional markets.
• Partner with senior stakeholders across business, commercial, platform, communications, and marketing teams to align priorities and deliver integrated go-to-market strategies.
• Lead the development of multi-channel marketing plans spanning digital, events, email, paid and owned media, account-based marketing, and executive engagement.
• Guide the creation of thought leadership, client stories, and marketing content tailored to the segment and its priority audiences.
• Use market research, client feedback, competitive intelligence, and performance data to identify opportunities and refine strategy.
• Establish KPIs and performance measures to evaluate effectiveness, optimize investment, and improve outcomes over time.
• Lead through influence across a global, matrixed organization, fostering strong collaboration and alignment without direct people management responsibility.
• Support both enterprise-wide priorities and region-specific marketing needs to ensure consistency with local relevance.

Requirements

• 12+ years of B2B marketing experience, preferably in financial services or a similarly complex, highly matrixed industry.
• Proven experience developing and leading segment, client, or go-to-market marketing strategies tied to measurable business outcomes.
• Strong commercial acumen and ability to connect marketing strategy to client engagement, growth, and business performance.
• Deep understanding of integrated marketing, audience strategy, and multi-channel execution.
• Strong analytical mindset with experience using market and performance data to shape decisions and optimize results.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
• Proven ability to influence senior stakeholders and operate effectively across a complex global organization.
• Experience working across multiple regions, functions, and stakeholder groups to drive alignment and execution.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s journey.
• Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.