Subject Matter Expert (SME) - AI for Marketing Content (Fall 2026)

San Carlos, CA (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 2 days ago

Job Summary

Own the end-to-end development of an AI Leadership course module, from content creation and video production to learner engagement, with a structured 7-week plan and collaboration with a learning designer.

  • Lead course design and video content aligned to AI leadership
  • Collaborate with learning designer and production team
  • Ensure learner engagement and successful outcomes

Job Description

Responsibilities

  • Create compelling, relevant, industry-aligned courses that give learners what they need to advance in their field
  • Record authentic, engaging videos illustrating AI Leadership concepts and showing learners how to use technologies and tools related to driving results with AI.
  • Inspire learners, build confidence in their capabilities, and help them understand how to adopt and integrate AI into their leadership practice.
  • Optimize learner engagement, learner retention, and learner success
  • Overall Time Commitment: 30 - 40 hours over 6 weeks.
  • Week 1: Kickoff meeting with learning experience designer, review and refine module outline, clarify schedule.
  • Weeks 2 through 5: 1-2 working sessions with learning experience designer. These sessions will focus on mapping out lessons, exercises, and video content. In-between working sessions, you and the designer will work in parallel to flesh out the content and develop detailed outlines for the videos.
  • Week 6: Record and upload your videos.
  • Week 7: Review the module and give feedback.
  • You’re partnered with an experienced learning designer. Our designers understand our course format, our learners, and our goals, and can help you bring your knowledge to life.

Requirements

  • 5+ years of experience in creating marketing content — writing, video, images, social.
  • A deep understanding, clear point of view, and relevant experience on best practices for using AI in marketing content workflows.
  • A genuine passion for learning and helping others grow, with a focus on supporting career advancement and skill-building.
  • Exceptional communication and interpersonal skills, able to connect with learners from diverse professional backgrounds.
  • Strong point of view on what skills and knowledge new people to the field need to succeed, and an ability to break concepts down for learners while explaining the “why.”
  • Able to be genuine and engaging on video.
Ziplines, Inc. logo

Ziplines, Inc.

Ziplines Education is a career accelerator that partners with over 30 leading colleges and universities to bridge the gap between higher education and industry. Our mission is to equip professionals with the in-demand skills needed to thrive in today’s technology-driven workplace. Through flexible, cohort-based online certificate courses, Ziplines delivers knowledge, skills, and industry-recognized technology certifications that align with employers' needs. Learn more at ziplines.com.

Founded in 2017
120 employees (20 in marketing)

Marketing Team

Marketing Team Size
14 (12% of company)
Median Career Experience
10 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6.4M
Last Raise
$6.4M
Series A, 2 years ago

Funding History

  • Feb 2024
    Series A • $6.4M
  • Jun 2020
    Seed
  • Apr 2017
    Seed

Traffic Signals

Monthly Visitors
76.2K
Monthly Google Ads Budget
$47.1K
Traffic Source Mix
Search
23.1%
Direct
68.8%
Referral
4.1%
Social
3.2%
Paid
0.7%

Headcount Trend

Current headcount: ~121

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