Subject Matter Expert (SME) - AI for Marketing Content (Fall 2026)
San Carlos, CA (Remote)
Posted 2 days ago
Job Summary
Own the end-to-end development of an AI Leadership course module, from content creation and video production to learner engagement, with a structured 7-week plan and collaboration with a learning designer.
- Lead course design and video content aligned to AI leadership
- Collaborate with learning designer and production team
- Ensure learner engagement and successful outcomes
Job Description
Responsibilities
- Create compelling, relevant, industry-aligned courses that give learners what they need to advance in their field
- Record authentic, engaging videos illustrating AI Leadership concepts and showing learners how to use technologies and tools related to driving results with AI.
- Inspire learners, build confidence in their capabilities, and help them understand how to adopt and integrate AI into their leadership practice.
- Optimize learner engagement, learner retention, and learner success
- Overall Time Commitment: 30 - 40 hours over 6 weeks.
- Week 1: Kickoff meeting with learning experience designer, review and refine module outline, clarify schedule.
- Weeks 2 through 5: 1-2 working sessions with learning experience designer. These sessions will focus on mapping out lessons, exercises, and video content. In-between working sessions, you and the designer will work in parallel to flesh out the content and develop detailed outlines for the videos.
- Week 6: Record and upload your videos.
- Week 7: Review the module and give feedback.
- You’re partnered with an experienced learning designer. Our designers understand our course format, our learners, and our goals, and can help you bring your knowledge to life.
Requirements
- 5+ years of experience in creating marketing content — writing, video, images, social.
- A deep understanding, clear point of view, and relevant experience on best practices for using AI in marketing content workflows.
- A genuine passion for learning and helping others grow, with a focus on supporting career advancement and skill-building.
- Exceptional communication and interpersonal skills, able to connect with learners from diverse professional backgrounds.
- Strong point of view on what skills and knowledge new people to the field need to succeed, and an ability to break concepts down for learners while explaining the “why.”
- Able to be genuine and engaging on video.
Ziplines Education is a career accelerator that partners with over 30 leading colleges and universities to bridge the gap between higher education and industry. Our mission is to equip professionals with the in-demand skills needed to thrive in today’s technology-driven workplace. Through flexible, cohort-based online certificate courses, Ziplines delivers knowledge, skills, and industry-recognized technology certifications that align with employers' needs. Learn more at ziplines.com.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Feb 2024Series A • $6.4M
- Jun 2020Seed
- Apr 2017Seed
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Subject Matter Expert (SME) - AI for Marketing Content (Fall 2026)
Ziplines, Inc. · San Carlos, CA · Remote







