Responsibilities

• Lead on emerging platforms, primarily focused on ideating, creating and posting content to TikTok, Snapchat, Instagram and Threads
• Assist with strategy and daily publishing on other platforms, including X, Facebook, LinkedIn and YouTube
• Work with Social Media Manager on daily copywriting and posting to platforms as needed
• Responsible for short-form social content editing, including mini mic’s, locker room content, community events, etc.
• Lead on community management across social channels, actively engaging and responding to followers, monitoring direct messages, and brainstorming ways to increase social conversation
• Monitoring & research of current social trends, fan conversations, and off-field narratives to assist with tentpole ideations and identifying new storytelling opportunities
• Lead on Emplifi content tagging, as well as labeling and organizing social content on Dropbox
• Responsible for identifying new opportunities, platforms, and tools to expand our brand’s presence
• Provide social coverage at player community events, gameday, training camp, and other events as needed.
• Understand and follow social policies for the NFL

Requirements

• Bachelor’s or Associate’s Degree and relevant work experience
• Self-starter and a forward thinker with a desire to collaborate in a team-based culture
• Knowledge of and passion for the National Football League
• Ability to work with different departments and multi-task to prioritize social requests
• Must be able to demonstrate a strong knowledge base of social media platforms
• Openness to work long days, holidays, and weekends, to be on-call out of traditional working hours
• Demonstrated ability to communicate and interact professionally
• Makes decisions in best interests of brand and organization
• Proficient with Adobe Creative suite and other graphic & video editing software