Responsibilities

• Advise brand and marketing teams on structuring content for AI citability, including answer-first content flow, clear claims, evidence-based structure, fact density, source clarity, and easy-to-parse formats such as FAQs, summaries, bullets, and tables.
• Review content briefs, page drafts, FAQs, and priority content assets against GEO content standards before MLR submission, identifying content structure, clarity, or evidence gaps that may limit AI discoverability or citation potential.
• Guide teams in shifting content style from broad marketing prose to clearer, evidence-based, question-led formats that AI platforms are more likely to understand and reference, without altering approved messaging.
• Partner with medical affairs and regulatory teams to distinguish content restructuring from net-new content creation, ensuring GEO recommendations remain aligned with approved claims, fair balance, and compliance expectations.
• Advise on content consistency across brand, disease, mechanism, and audience-facing materials to support clearer entity recognition and more consistent representation across AI-generated answers.
• Provide recommendations on how content can better address the questions HCPs, patients, and healthcare consumers are likely to ask through AI search and answer engines.
• Conduct GEO content audits across priority brands and markets, including ghost brand assessment, AI visibility review, content structure analysis, message clarity review, and content gap assessment.
• Perform AI-focused keyword and query research to identify the questions HCPs, patients, and healthcare consumers are asking AI platforms, and map these questions to existing content assets and gaps.
• Monitor AI citation share of voice, brand presence, AI Overview visibility, and answer engine representation using available GEO, SEO (Search Engine Optimization), and analytics tools.
• Report visibility gaps, competitor benchmarks, and content opportunities to brand, marketing, and digital stakeholders.

Requirements

• Bachelor’s degree in marketing, Communications, Digital, Life Sciences, Business, or a related field, or equivalent experience.
• 3+ years of experience in content strategy, SEO, digital marketing, brand content, content governance, or a related discipline, with practical understanding of how content structure affects search and AI platform performance.
• Strong understanding of content strategy, content optimization, and how AI search platforms retrieve, summarize, and cite information.
• Familiarity with AI search platforms including ChatGPT, Gemini, Google AI Overviews, Perplexity, or similar answer engine experiences.
• Strong analytical skills with the ability to interpret SEO and AI visibility data, identify content gaps, and translate findings into prioritized recommendations.
• Excellent communication and stakeholder management skills, with the ability to advise non-technical brand and marketing teams on AI-friendly content practices.
• Proven ability to work across cross-functional teams in a global, matrixed organization.
• Experience supporting content review, content governance, advisory, or enablement activities within a regulated or compliance-sensitive environment.
• Strong ability to translate complex AI discoverability concepts into practical guidance for brand, marketing, and medical stakeholders.

Preferred

• Experience in pharmaceutical, healthcare, or life sciences digital marketing, including familiarity with MLR review processes, fair balance requirements, and promotional versus non-promotional content boundaries.
• Hands-on experience with AI visibility, SEO, or content performance tools such as SEMrush, Google Search Console, BrightEdge, or equivalent platforms.
• Familiarity with GEO practices, including ghost brand assessment, AI citation analysis, entity consistency, content gap analysis, and answer engine visibility monitoring.
• Understanding of HCP versus consumer audience segmentation and the content governance implications for each in a regulated environment.
• Experience supporting global or regional content programs across multiple markets with varying regulatory and approval requirements.
• Exposure to scientific, medical, professional body, patient advocacy, or other authoritative third-party content ecosystems.
• Experience creating content guidance, playbooks, training materials, or working sessions for brand and marketing teams.

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .