Responsibilities

• Develop and execute the engagement marketing roadmap for Kindle devices and software, including new feature launches and ongoing engagement programs.
• Build and run lifecycle engagement programs: onboarding journeys, retention and lapse-prevention campaigns, habit-building initiatives that drive reading engagement and Kindle Scribe writing engagement.
• Partner with hardware GTM teams on device launches — supporting and aligning engagement marketing to hardware moments.
• Contribute to software GTM for Kindle reading, coordinating feature launches and roadmap moments with KINEX software partners.
• Define audience strategy, messaging, positioning, and campaign copy direction for engagement marketing across owned channels.
• Lead engagement programs end-to-end: set success criteria, partner with analytics on measurement, and scale what works.
• Author written narratives and executive readouts that report progress, translate metric movement into clear drivers and recommended actions, and inform recurring leadership reviews (e.g., monthly and quarterly business reviews, operating-plan cycles).
• Bring marketing rigor to international markets, partnering with regional teams on localization, prioritization, and market-specific go-to-market plans.
• Partner with Gamification, Kindle Rewards and Deals, Legal, Finance, and other partners to launch programs across email, push, in-app, and other owned surfaces.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience in data-driven business operations processes
• Experience with digital technologies, consumer products, media, and e-commerce
• Experience in customer lifecycle marketing or partner marketing management
• Experience leading cross-functional teams to drive marketing initiatives world-wide

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .