Responsibilities

• Oversee development of complex digital projects (CTV, CRM email campaign and other omnichannel programs) in collaboration with creative agencies and Digital Lead.
• Lead execution of patient-facing digital campaigns across websites, email/CRM, social media, paid media, and emerging channels.
• Manage day-to-day performance of branded and unbranded websites, optimizing UX, content, monitor metrics and analytics.
• Support search engine optimization (SEO), search engine marketing (SEM), and digital media strategies to drive awareness and engagement.
• Partner with brand marketing, medical affairs, compliance, and patient advocacy colleagues to deliver high-quality programs.
• Navigate medical/legal/regulatory (MLR) review processes to ensure content and campaigns are brought to market efficiently and compliantly.
• Act as the digital marketing lead in cross-functional project teams, ensuring alignment with broader brand objectives.
• Identify and evaluate new digital channels, technologies, and engagement tactics to enhance the patient and caregiver experience.
• Partner with patient advocacy groups and external stakeholders to integrate authentic patient perspectives into campaigns.
• Monitor KPIs and campaign performance to assess effectiveness and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• MBA or advanced degree preferred.
• I. 6+ years of progressive marketing experience within the pharmaceutical, biotech, or healthcare industry.
• Minimum 3 years in digital or patient marketing, preferably in oncology or specialty care.
• Experience managing agencies, budgets, and cross-functional teams.
• Strong knowledge of digital marketing strategies (web, CRM, SEO/SEM, social media).
• Familiarity with regulatory/legal (MLR) processes in healthcare marketing.
• Strong project management skills with ability to handle multiple priorities in a fast-paced environment.
• Analytical and detail-oriented, with experience using data to guide decisions.
• Creative problem solver with passion for patient engagement and innovation.

Benefits

• medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements).
• Short-Term and Long-Term incentive programs.