Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives and revenue goals.
• Lead end-to-end marketing campaigns supporting customer acquisition, retention, product adoption, and portfolio growth.
• Identify opportunities to improve customer engagement and optimize the customer journey.
• Ensure alignment between marketing initiatives and sales priorities.
• Plan and execute multi-channel marketing campaigns across email, digital, social media, webinars, events, and content marketing.
• Support lead generation and nurture programs in partnership with sales and marketing operations.
• Develop compelling messaging and content tailored to orthodontists, dentists, and practice teams.
• Analyze campaign performance and implement continuous improvements to maximize results.
• Partner closely with sales leadership to create customer-facing tools, presentations, promotional programs, and communication materials.
• Support product launches, pricing initiatives, customer promotions, and educational programs.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of progressive marketing experience.
• Demonstrated success managing integrated marketing campaigns from strategy through execution and measurement.
• Experience partnering closely with sales organizations and supporting revenue-generating initiatives.
• Strong project management and organizational skills.
• Exceptional written, verbal, and presentation communication skills.
• Experience managing agencies, vendors, and cross-functional stakeholders.
• Strong analytical and data-driven decision-making capabilities.
• Ability to balance strategic planning with hands-on execution.
• Must be able to work onsite in Brea, CA four days per week.

Preferred

• Dental, orthodontic, medical device, healthcare, or healthcare technology industry experience strongly preferred.
• Experience marketing to healthcare professionals and clinical audiences.
• Experience with Salesforce, HubSpot, Pardot, Marketing Cloud, Google Analytics, Monday.com or similar platforms.
• Experience with marketing automation, customer journey development, and CRM optimization.
• Familiarity with AI-powered marketing tools and content development platforms.
• MBA or advanced degree a plus.