Responsibilities

• Develop and execute national B2B marketing strategies aligned to business goals and sales priorities.
• Lead integrated marketing campaigns across digital, social, content, events, email, and account-based marketing channels.
• Create and manage sales collateral, customer-facing materials, presentations, and thought leadership content.
• Ensure consistent brand positioning and messaging across all marketing initiatives.
• Partner with regional sales and field marketing teams to align national strategies with local market opportunities.
• Manage marketing budgets, expense tracking, forecasting, and vendor relationships.
• Oversee participation in industry events, trade shows, customer programs, and executive engagement opportunities.
• Monitor campaign performance, track key metrics, and provide recommendations to optimize marketing effectiveness.
• Collaborate cross-functionally with sales, product, communications, creative, and external agency partners to deliver high-impact programs.
• Consistent exercise of independent judgment and discretion in matters of significance.

Requirements

• Bachelor’s Degree: Marketing, Business, Communications, or a related field.
• 8+ years of B2B marketing experience, including strategy development and campaign execution.
• Experience managing integrated marketing programs across multiple channels.
• Strong understanding of account-based marketing, events, content marketing, and sales enablement.
• Experience working with or within a marketing agency
• Proven ability to manage budgets, prioritize competing initiatives, and drive measurable results.
• Excellent communication, project management, and stakeholder management skills.
• Experience working with distributed sales organizations and cross-functional teams.