Sr Manager IQOS Brand & Creative Insights

Stamford, CT (Hybrid)

$176K/yr – $220K/yrSenior Level10+ years expFull time

Posted 5 days ago

Job Summary

Own and drive the IQOS learning and consumer insights agenda, guiding end-to-end research and translating findings into growth strategies across brand, product, and commercialization.

Own the annual U.S. IQOS insights roadmap from priorities to actionable research
Lead end-to-end consumer research across legal-age nicotine users and ensure regulatory-compliant rigor

Job Description

Responsibilities

Own the IQOS Learning Agenda: Lead the annual U.S. IQOS insights roadmap, translating business priorities into targeted research that informs brand, product, commercialization, acquisition, adoption, and retention decisions
Lead End-to-End Consumer Research: Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting while ensuring methodological rigor and regulatory compliance
Drive Commercial Growth Through Insights: Evaluate consumer feedback and key initiatives across the IQOS consumer journey, identifying opportunities to enhance execution, consumer experience, acquisition, adoption, and retention
Embed consumer and market intelligence into brand, product, and commercial strategies, influencing stakeholders and ensuring insights translate into measurable business outcomes
Champion Consumer-Centricity: Foster a culture of curiosity & consumer focus by sharing insights, emerging trends, and compelling storytelling that strengthen organizational understanding of consumer needs and behaviors
Collaborate with measurement & optimization, revenue growth management, and analytical teams to develop a comprehensive understanding of how the brand is being received in market

Requirements

Bachelor's in Business, Marketing, Psychology, Sociology, Research, or related.
10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or marketing agency strategic planning roles
Mastery of quantitative & qualitative methodologies (segmentation, ad effectiveness, panel, ethnography, brand equity, focus groups, IDIs, brand tracking, product research)
Ability to connect signals across primary, syndicated, and behavioral data into business recommendations
Excellent storytelling, executive communication, stakeholder-influencing skills
Experience with BI and dashboarding tools
Applied AI/GenAI and agile research experience
Legally authorized to work in the U.S

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985

Stamford, Connecticut, USA

562 employees (56 in marketing)

www.uspmi.com