Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned to business priorities, growth objectives, and target client segments.
• Partner with product, sales, client marketing, and distribution teams to translate business goals into measurable marketing strategies.
• Create strategic campaign briefs that define audience, messaging, channel strategy, KPIs, and success metrics.
• Leverage audience insights, competitive intelligence, and market trends to inform campaign strategy and positioning.
• Develop and optimize audience-centric customer journeys across channels, identifying key engagement opportunities, aligning content and experiences to client needs, and improving conversion throughout the marketing funnel.
• Drive demand generation initiatives, including audience segmentation, lead generation, nurture strategies, lead scoring methodologies, sales enablement, and lead lifecycle optimization to improve engagement, lead quality, and pipeline growth.
• Monitor and analyze campaign, lead, and pipeline performance, translating data into actionable recommendations that optimize marketing effectiveness, improve ROI, and support business growth.
• Collaborate with content, creative, digital, and product marketing teams to develop compelling, audience-centric messaging and thought leadership programs.
• Own day-to-day campaign management, including timelines, deliverables, stakeholder communications, and issue resolution.
• Lead cross-functional campaign workstreams, ensuring alignment, accountability, and effective communication across stakeholders.

Requirements

• 7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management.
• Deep understanding of financial advisors and institutional investor audiences.
• Experience developing audience-centric customer journeys across channels, including journey mapping, nurture strategies, content orchestration, and conversion optimization.
• Experience building integrated campaign strategies that align audience insights, messaging, channel strategy, lead generation, sales enablement, and measurement into a cohesive growth program.
• Demonstrated success developing and executing marketing programs that drive engagement, qualified leads, pipeline growth, and measurable business outcomes.
• Demonstrated ability to analyze campaign, lead, and pipeline performance data, translate insights into actionable recommendations, and continuously optimize marketing programs to improve business outcomes.
• Proven ability to build cross-functional partnerships, align stakeholders around shared objectives, and influence marketing strategy and best practices.
• Hands-on experience leveraging marketing automation and CRM platforms, including Marketo and Salesforce, to support audience segmentation, lead management, nurture programs, campaign execution, and performance measurement.
• Strong project management, stakeholder management, and executive communication skills, with the ability to lead cross-functional initiatives and drive results.
• Knowledge of regulatory requirements related to asset management marketing and advertising.

Benefits

• Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits.
• Northern Trust also provides a discretionary bonus program that may include an equity component.