Responsibilities

• Design visually compelling social media assets for platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X, and emerging channels.
• Develop creative concepts and visual storytelling approaches that align with brand standards, campaign objectives, and audience needs.
• Create static graphics, carousels, infographics, stories, reels, thumbnails, and other social content formats.
• Ensure all creative maintains a consistent brand identity while adapting appropriately for each platform's unique audience and user experience.
• Produce and edit short-form social videos, motion graphics, animations, and video-based content optimized for engagement and performance.
• Create animated assets, title treatments, transitions, and visual effects that elevate social storytelling.
• Edit existing video footage into platform-specific formats, including vertical, square, and horizontal executions.
• Incorporate graphics, typography, music, and motion elements to create compelling video experiences that drive audience interaction.
• Partner closely with social media managers, content strategists, copywriters, graphics designers, and marketing stakeholders to develop integrated social campaigns.
• Contribute creative ideas informed by social trends, audience insights, platform innovations, and competitive analysis.

Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Digital Media, Marketing, Fine Arts, or related field, or equivalent professional experience.
• 7-10 years of professional experience in social media graphic design, content creation, and video production.
• Proven experience creating social-first creative content for consumer-facing brands.
• Advanced proficiency in Adobe Creative Cloud, including: Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro
• Experience with motion graphics, animation, and video editing software.
• Strong understanding of social media platforms, content formats, and audience behaviors.
• Demonstrated ability to create content optimized for both organic and paid social campaigns.
• Exceptional typography, layout, color, composition, and visual storytelling skills.
• Strong project management and organizational capabilities.
• Expert-level graphic design and visual communication skills

Preferred

• Experience working within hospitality, travel, lifestyle, retail, entertainment, or consumer brands.
• Knowledge of social media analytics and performance-driven creative development.
• Experience creating content for influencer marketing and creator partnerships.
• Familiarity with emerging AI-assisted creative tools and workflows.
• Experience with photography, video shoots, and content capture.
• Understanding of accessibility best practices for digital and social content.

Benefits

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being.
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities