Responsibilities

• Contribute to the holistic DTC strategy for Nordic Naturals, via building strategic web & CRM plans, preparing competitive analysis, leveraging analytics to recommend next steps for optimizing campaigns, and assisting in the development of materials to communicate strategy to both internal and external partners.
• B2C Shopify Storefront & Content Management - Oversee day-to-day storefront operations, managing the digital product catalog, promotional calendars, and product collection structures.
• Partner with internal teams to build, update, and optimize highly engaging consumer landing pages, homepages, and product description pages (PDPs).
• Optimize on-site search, filtering, and navigation to create a friction-free shopping journey tailored to the B2C buyer's behavior.
• App Integration & Consumer Web Management - Research, vet, recommend, and organize native and third-party Shopify Apps designed to scale B2C growth (e.g., loyalty rewards programs, customer reviews, upselling engines, subscription models).
• Ensure technical synergy between the storefront, internal and external development teams, and CRM/email marketing tools (e.g., Klaviyo).
• Utilize Google Search Console and other web management tools to monitor technical site health, indexing errors, and mobile responsiveness.
• Data Analytics, GA4, & Tagging Infrastructure - Administer website tags, marketing pixels, and triggers via Google Tag Manager (GTM) to ensure accurate cross-channel data attribution.
• Configure custom consumer event tracking, audience segments, and checkout conversion funnels directly inside Google Analytics 4 (GA4).
• Review, interpret, and share weekly/monthly dashboards tracking core B2C retail metrics: Traffic, Conversion Rate (CVR), Average Order Value (AOV), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV), among others.

Requirements

• Education: Bachelor’s degree in business Analytics, Information Technology, or a related field.
• Platform Experience: 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments.
• Google Web Tools Expertise: Proficiency over GA4 reporting and configuration, coupled with an advanced understanding of custom tracking setups using Google Tag Manager.
• CRO Capabilities: Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values.
• Project Management & Teamwork: Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment.
• Technical Literacy: Knowledgeable in fundamental web languages (HTML, CSS, basic JavaScript/Liquid syntax) to communicate seamlessly with technical teams.
• Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case & e-commerce marketing plan.
• Experience developing marketing strategy in a subscription business
• Experience with Google Ads, and Social Media marketing platforms.
• Experience with: Klaviyo, Shopify, etc