Responsibilities

• Define and lead KAYAK’s multi-market media planning and buying strategy across offline and digital channels.
• Own annual and quarterly media planning cycles, including budget allocation, forecasting, pacing, optimization and performance reviews.
• Develop integrated media plans spanning TV and video, out-of-home (OOH), radio, paid social, display, programmatic, search and other relevant channels.
• Balance brand impact, audience growth, efficiency and measurable business results across media investments.
• Establish measurement frameworks and feedback loops to evaluate reach, effectiveness, incrementality, efficiency and return on investment.
• Partner with Analytics and external measurement providers on attribution, incrementality testing and media mix modeling.
• Use campaign performance, consumer insights, competitive intelligence and market trends to develop clear investment recommendations.
• Manage strategic relationships with media agencies, publishers, broadcasters, technology partners and other vendors.
• Collaborate with Creative and Brand teams to translate audience and media insights into compelling, channel-appropriate campaigns.
• Partner with Finance, Product, Growth and Commercial leaders to align media investment with business priorities and communicate trade-offs clearly.

Requirements

• 10+ years of progressive experience in media planning and buying, including responsibility for multi-market campaigns and substantial budgets.
• Proven track record of using media investment to drive measurable brand awareness growth while delivering strong ROI and business results.
• Demonstrated expertise across offline and digital media, including TV/video, out-of-home, radio, paid social, display, programmatic and search.
• A track record of developing and executing integrated media strategies that deliver measurable business results.
• Experience leading annual and quarterly media planning cycles, including budget allocation, forecasting, pacing, optimization, vendor negotiation and performance evaluation.
• Strong knowledge of marketing measurement, including KPI development, incrementality testing, attribution, media mix modeling (MMM) and ROI or ROAS analysis.
• Advanced Excel skills and the ability to use data to develop clear, actionable recommendations. Experience partnering with teams using SQL, Tableau, Looker or similar tools is a plus.
• Experience hiring, managing, coaching and developing high-performing media or marketing teams.
• Proven ability to build trusted relationships with senior agencies, publishers, broadcasters, technology partners and internal stakeholders.
• Excellent communication, presentation, negotiation and storytelling skills, with the ability to explain complex media decisions to senior audiences.

Preferred

• Experience partnering with teams using SQL, Tableau, Looker or similar tools is a plus.

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to HeadSpace
• Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth: