Responsibilities

• Lead campaign execution from kickoff to deployment, including managing project timelines, overseeing creative development and web production, creating links, and performing QA on the final proofs.
• Write cohesive, organized and logical creative briefs for campaigns. Ensure creative briefs, creative executions, and test strategies align with campaign strategies and objectives.
• Partner with a variety of work partners to ensure projects are executed successfully.
• Propose and plan a variety of tests, ensuring they meet expectations and will deliver clean test results.
• Work with an in-house design team to ensure creative delivers on brief requirements, will drive engagement, is right for the audience, and aligns with channel best practices.
• Collaborate with work partners in multiple time zones to build and deploy campaigns.
• Attend and participate in weekly meetings with cross-functional work partners and be able to speak to campaign strategy.
• Ability to access post-campaign metrics, understand drivers of performance, and derive insights for future campaigns.

Requirements

• 3-5 years of email and/or push, SMS marketing experience
• Experience with creative briefing and creative execution best practices for email and/or push, SMS marketing.
• Strong analytical skills and data interpretation capabilities.
• Ability to manage multiple projects at once and meet deadlines, with great attention to detail.
• Ability to manage expectations and proactively find solutions to unexpected issues.
• Ability to collaborate with people in a virtual environment and different time zones.
• Experience in customer segmentation strategies.
• Excels in verbal, written and interpersonal communication skills – particularly when collaborating with cross-functional teams.
• Proficient with Excel, PowerPoint, and Word.
• Understanding of major ESP capabilities such as Salesforce Marketing Cloud is a plus.