Responsibilities

• Lead the creative development of paid social campaigns, taking ideas from initial concepts through production and delivery.
• Partner directly with clients to define visual strategies and translate their brand and business goals into effective digital advertising.
• Create scalable, cross-channel and full-funnel creative campaigns for global advertisers across platforms including Meta, TikTok, Snapchat, Pinterest, Google, and YouTube.
• Use campaign performance data to understand what is working and turn those insights into creative recommendations and new iterations.
• Apply Smartly’s creative capabilities, including templating, automation, scaling, and AI-powered tools, to produce high-quality creative efficiently.
• Collaborate with the Global Creative Director and cross-functional partners to demonstrate what is possible with Smartly’s creative technology and help grow client relationships.
• Work with product managers and developers to provide feedback on creative functionality and contribute to the development of tools that support scaled creative production.
• Advise clients and internal teams on creative best practices across digital media and emerging advertising formats.

Requirements

• Strong experience creating and leading paid social advertising in an agency, digital agency, or in-house creative environment
• A portfolio demonstrating both conceptual thinking and high-quality, performance-focused digital advertising
• Strong knowledge of social and digital advertising platforms such as Meta, TikTok, Snapchat, Pinterest, Google, and YouTube, including their formats and placements
• Deep understanding of design, video production, and editing, with a strong eye for branding and visual quality
• Experience working directly with advertisers or clients, translating business needs into clear creative strategies and concepts
• Confidence using data and campaign performance insights to inform creative decisions and improve advertising
• Experience collaborating across disciplines, particularly with product managers, developers, strategists, or other technical partners
• An understanding of SaaS and scaled creative technology, with curiosity about how AI and automation can improve creative workflows

Benefits

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…
• stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits