Sport Marketing/Program Manager

Plano, TX (On-site)

$51K/yr – $54K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own and lead PSA marketing across programs, overseeing strategy, content, events, and outreach, while coordinating with schools, sponsors, and partners to grow participation. Manage social channels, media, and digital campaigns, and leverage analytics to optimize reach.

Own the marketing plan across PSA programs with a focus on growth and engagement.
Build community connections with schools, sponsors, and partners to expand outreach.
Drive content creation and promotion for tournaments, camps, and events.

Job Description

Responsibilities

Develop and execute marketing strategies that drive registrations, participation, and member engagement across all PSA programs.
Manage PSA's social media channels, including content planning, creation, scheduling, and community engagement.
Capture photos, videos, athlete spotlights, event highlights, and success stories to showcase the PSA experience.
Create engaging digital and print marketing materials, including flyers, banners, social graphics, and promotional campaigns.
Assist with website content management, program promotion, and email marketing campaigns.
Monitor social media and marketing analytics, reporting on engagement, reach, and campaign performance.
Identify opportunities to increase visibility and participation through creative marketing initiatives.
Build relationships with schools, community organizations, sponsors, and local businesses to support outreach efforts.
Help promote tournaments, camps, clinics, leagues, special events, and fundraising initiatives.
Maintain PSA's brand image and ensure consistent messaging across all communication channels.

Requirements

Bachelor's degree in Marketing, Communications, Sports Management, Recreation, Business, or a related field.
2+ years of experience in marketing, social media management, sports programming, or a related field.
Demonstrated experience creating engaging content for social media platforms.
Strong writing, communication, and storytelling skills.
Experience with graphic design, photography, videography, or content creation tools is preferred.
Knowledge of social media platforms, digital marketing strategies, and analytics tools.
Experience with online registration and sports management systems is a plus.
Strong organizational, project management, and leadership skills.
Ability to build positive relationships with parents, participants, coaches, sponsors, and community partners.
Passion for youth sports and community engagement.

Benefits

401(k) matching
Dental insurance
Health insurance
Life insurance
Retirement plan
Vision insurance

Plano Sports Authority

4.2 Glassdoor

We will continue expansion to provide a quality sports experience to more youth and families.Our quality will be defined as a safe and wholesome experience with superior service offering instructional, recreational and competitive activities in a supervised environment.Our success is lasting personal and family memories of youth sports.

Founded in 1970

Plano, Texas, USA

165 employees (3 in marketing)

www.psaplano.org

1% recommend to a friend

1% CEO approval