Responsibilities

• A strong command of consumer understanding will be essential in developing insights that enable audience-first planning across a wide range of audiences; including Hispanics & beyond.
• Lead planning across accounts - brand, social, comms, etc
• Provide support, as needed, across the agency (e.g. new business, processes, etc.)
• Collaborate with team leaders to ensure consistent delivery of high quality materials
• Deliver ongoing thought leadership in areas related to agency and client business
• Participate in the development of strategic partnerships, including but not limited to the identification and application of innovative technologies/emerging media

Requirements

• 8+ years of strategy experience in an agency or related environment; with a focus on social media efforts
• Solid understanding of agency and creative processes, including proficiency with building integrated campaigns / experiences
• Positively impacted the creative product through cultural insights and inspiration
• A proven track record of delivering insight-based strategic recommendations through understanding of social/digital platforms & metrics + presentations/storytelling
• Experience interfacing with clients and building relationships
• Led qualitative and quantitative research + reporting
• Experience in working with proprietary and 3rd party strategic tools
• Experience working across consumer account and/or working in startups