Responsibilities

• Develop and execute a comprehensive digital marketing roadmap aligned with patient growth and brand awareness goals.
• Manage end-to-end paid media campaigns (Google Ads, Meta Ads) including budget allocation, audience targeting, A/B testing, and ROI analysis.
• Optimize local SEO to ensure the clinic ranks for high-intent healthcare queries (e.g., “urgent care near me Chicago”).
• Monitor campaign performance (CTR, CPC, CPA, ROAS) and provide weekly insights.
• Create and manage a content calendar for platforms including Instagram, Facebook, LinkedIn, and Nextdoor.
• Write engaging, compliant healthcare copy (HIPAA-conscious) highlighting services, patient education, and community involvement.
• Respond to reviews and messages professionally, escalating clinical questions as needed.
• Design static and short-form video content (Canva, Adobe Express, or Figma) for ads and organic posts.
• Produce patient testimonials, health tips, and clinic tour visuals.
• Collaborate with clinic staff to capture authentic, on-brand visuals.
• Track KPIs: impressions, engagement rate, conversion rate, call-to-visit ratio.
• Prepare monthly performance reports with actionable recommendations.

Requirements

• Experience: 4–5 years minimum in digital marketing, with at least 2 years in a strategist/manager role (healthcare or regulated industry preferred).
• Certifications (Preferred):
• Google Ads Certification (Search, Display, Video)
• Meta Certified Digital Marketing Associate or Media Buying Professional
• Design Skills: Proficiency in Canva, Adobe Creative Suite (Photoshop/Illustrator), or similar tools. Must be able to produce on-brand visuals without relying on an external designer for daily tasks.
• Technical Skills: Google Analytics 4, Meta Business Suite, CRM/Marketing automation tools (HubSpot, Mailchimp), basic HTML/landing page optimization.
• Soft Skills: Excellent English communication, proactive problem-solving, ability to work independently in a remote setting.

Preferred

• Prior experience marketing an urgent care, hospital, or multi-location healthcare system.
• Familiarity with HIPAA compliance in digital marketing.
• Knowledge of local service ads (LSA) and patient review management (Google My Business).

Benefits

• Fully remote role aligned with US Central Time.
• Competitive salary based on experience.
• Opportunity to impact patient health outcomes through digital innovation.