Drive social media strategy and execution for US Ski & Snowboard, focusing on video content across key platforms.

• Responsibilities: Create, curate and deploy content across all U.S. Ski & Snowboard Team social media platforms regularly with a focus on video, including Instagram, TikTok, Facebook, X, Threads and LinkedIn
• Community manage social platforms and look for opportunities to engage with brands, athletes and influencers
• Execute a social media calendar, including event promotion, results, milestones and sponsorship fulfillment, amongst others
• Collaborate with internal Creative, Communications/Marketing, Partnership, Events, Foundation and Athletic teams to fill content calendar
• Work with content creators (videographers, photographers, press officers, photo services) to curate and deliver content on social platforms and identify tactics for deployment
• Monitor and report on analytics, including engagement, views, sentiment, etc.
• Proactively identify relevant industry happenings, cultural trends and leaders to help expand content plans and improve brand awareness
• Seek and evaluate opportunities to stay at the forefront of new trends, tools and channels