Social Media Specialist at TYMO BEAUTY | California, MO | $5K/mo – $6K/mo

Social Media Specialist

California, MO (On-site)

$5K/mo – $6K/moMid Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive U.S. brand growth for TYMO through social-first campaigns, organic visibility, and real-time reputation management.

Must-have: 5+ years in brand communications or consumer-brand growth with a strong viral/social campaigns track record
Standout: Leadership of a cross-functional U.S. brand team with data-driven outcomes

Job Description

Responsibilities

Create and implement a clear brand growth roadmap to increase TYMO BEAUTY’s visibility and affinity in the U.S.
Build a sustainable brand expression system to strengthen recall and emotional connection.
Design always-on brand narratives and topical campaigns to maintain relevance.
Develop a “test-learn-scale” content framework to grow owned social channels and engagement.
Produce original, share-worthy content that aligns with social trends and platform dynamics.
Drive viral moments through cultural relevance and real-time brand storytelling.
Increase organic search volume in Google through strategic content and brand buzz.
Enhance direct traffic and owned channel performance through integrated campaigns.
Leverage social and PR to boost Share of Voice (SOV) and positive brand sentiment.
Monitor and respond to conversations with a brand-aligned, witty, and proactive voice.
Navigate potential reputation risks and turn challenges into brand-building opportunities.
Maintain consistent brand tone and trust across all public touchpoints.
Recruit, mentor, and manage a high-performing brand and content team.
Foster a test-and-learn culture that balances creativity with measurable outcomes.

Requirements

5+ years in brand communications, social strategy, or brand growth, preferably with U.S. consumer brands known for social/digital excellence.
Proven experience in increasing organic search volume, social engagement, and brand awareness metrics.
Strong portfolio showcasing viral or high-impact social campaigns.
Experience building and scaling teams in a fast-paced environment.
Data-fluent with the ability to connect brand efforts to business outcomes.
Excellent English communication skills, with the ability to present to stakeholders and lead creative brainstorms.

Benefits

Opportunity to shape the voice and growth of an innovative beauty tech brand in the U.S.
A creative, data-informed, and fast-moving team environment.
Competitive compensation, benefits, and growth potential.

TYMO BEAUTY

TYMO specializes in developing innovative hair styling tools (Hair Straighteners, Flat Irons, Hair Dryers). TYMO exceeds expectation of customers around the world with optimal feedback - TYMO Hair Straightener has topped selling list since it was been first launched in 2019. TYMO believes in focusing on design,quality and lived-in beauty that inspire. Our passion for crafting ingenious products drives us to delve beneath the technology and the voice of customers for better results.

Founded in 2019

Shanghai, Shanghai, CHN

29 employees (8 in marketing)

www.tymobeauty.com