Social Media Specialist

New York City, NY (Hybrid)

$68K/yr – $83K/yrMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own cross-brand influencer operations from planning to performance, coordinating calendars, approvals, and creator briefs while tracking results and surfacing trend-driven ideas.

  • Content calendar, approvals, and performance reporting across three brands
  • Creator outreach, seeding logistics, and real-time engagement opportunities
  • Trend-driven ideation and cross-brand coordination to align with strategy

Job Description

Responsibilities

  • Content Calendar & Publishing
  • - Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts
  • - Schedule and publish approved posts on time across all three brand handles
  • - Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively
  • - Pull weekly performance snapshots per brand and share with the team
  • Influencer Operations & Content Approval
  • - Serve as the day-to-day point of contact for agencies, creators and influencers across all three brands
  • - Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing
  • - Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule
  • - Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports

Requirements

  • 3-5 years of experience in social media, influencer marketing, or creator operations — agency or brand-side; strong internships considered
  • Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking
  • Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data
  • Native TikTok fluency — you understand the platform from the inside, not just as a marketer
  • Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance
  • Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously
  • Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar)
  • Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you
  • CPG or consumer brand experience preferred; agency background equally welcome
  • Bilingual (English/Spanish), particularly for Spanish speaking LATAM support

Benefits

  • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
SharkNinja logo

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994
Needham Heights, Massachusetts, USA
3.8K employees (726 in marketing)

Salaries

Posted range

$68K/yr – $83K/yr

Taken straight from the job posting.

See all SharkNinja salaries

Funding

Total Funding
$1.2B
Last Raise
$638M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $638M
  • Mar 2024
    Post IPO Secondary • $272.1M
  • Dec 2023
    Post IPO Secondary • $286.5M

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$106K
Traffic Source Mix
Search
21.3%
Direct
63.7%
Referral
5.5%
Social
8.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Recent News

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Social Media Specialist

SharkNinja · New York City, NY · Hybrid