Drive external communications through social storytelling and campaigns, partnering with internal teams to elevate voices of people with disabilities, manage multi‑platform presence, and measure impact against KPI goals.

• Own social content from concept to posting across Facebook, Instagram, YouTube, LinkedIn
• Develop and measure campaigns with the PR Manager to increase mission awareness
• Collaborate with Retail, Business Services, and Program Services to surface client stories

• Report to the Public Relations Manager and follow the Marketing department’s strategic plan for external communications
• Gain a full understanding of the GESMV mission and vision and collaborate as part of the Marketing team to develop compelling stories for target audiences
• Build positive partnerships with Retail, Business Services, and Program Services teams and the individuals they serve
• Elevate the stories and experiences of individuals with disabilities and disadvantages with dignity and respect
• Conceptualize and produce engaging social media content that increases mission awareness, celebrates clients’ paths to independence, and explains how GEMSV thrift shoppers and donors make our mission possible
• Develop ideas for fun and educational social media series
• Be highly self-motivated, coordinating directly with other divisions for opportunities to capture social media footage (events, scheduling shoots, etc.)
• Be comfortable in front of or behind the camera, be willing to engage personally with the GESMV audience
• Create, manage, and promote Facebook event pages Agency-wide
• Manage calendars/repositories for GESMV social media accounts across multiple platforms (e.g. Facebook, Instagram, YouTube, LinkedIn)

• Stay informed of current social media trends and implement Agency-wide best practices
• Strategically develop campaigns and metrics in partnership with the Public Relations Manager
• Maintain and report on KPI and other stats (quarterly) to increase followership
• Contribute to editing the GESMV Agency website, as needed
• Explore expansion to other emerging social media channels and digital platforms.
• Develop and maintain strategic ad campaigns with emphasis on boosting and placing advertising when appropriate

• A Bachelor’s Degree in Marketing, Communications, Graphic Design, Advertising, Social Media Management or related field preferred.
• Minimum of two years of experience actively managing a professional/business social media account, including writing and content development, graphic design, short-format video production/editing, and/or web content management.
• Demonstrated experience with CMS systems and social media platforms (e.g. Facebook, Instagram, YouTube, LinkedIn) - familiarity with Facebook Ads Manager a plus
• Applicants will be asked to provide examples of previous work such as links to social media account pages they have managed, writing samples, and/or a digital portfolio.
• Must maintain a valid driver's license and a driving record acceptable to Goodwill\'s liability insurance provider.
• Must maintain the ability to pass a criminal background check and random drug screens.

• Familiarity with Facebook Ads Manager is a plus
• Experience with Microsoft 360 Suite and Adobe Creative Suite or comparable design and video editing software