Social Media Specialist

Pennsylvania, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive strategic corporate communications and social media programs across marketing, intranet, and executive messaging to shape brand voice and audience engagement.

  • Own content calendar and distribution for internal/external communications.
  • Must-have: bachelor’s degree and 2–3 years in marketing/communications with social media experience.
  • Standout: Video content production and brand-voice alignment experience.

Job Description

Responsibilities

  • The Communications Specialist is responsible for planning, directing, and implementing strategic internal and external content and creates wide-audience communications.
  • Contributing to communication programs associated with marketing, Intranet, Web site, corporate identity, corporate communications, social media, print and digital channels.
  • Work with manager and senior management to assist with the formulation of short- and long-term business communication strategies.
  • Participates in special corporate events when applicable.
  • Develop and manage social media content calendar and assist with marketing and corporate communications plan. Write, approve, manage production and distribution of all internal/external communications associated with this plan. This includes social media content calendars, and may include internal newsletters, blogs, email campaigns, sales presentations, and case studies in collaboration with internal communications team members.
  • Script, direct, and film content for short-form and long-form video content. Edit videos for social media and short-form content.
  • Strategize and assist with implementation of leadership and executive social media and video content.
  • Assist with training webinars, marketing/recruiting videos and other multimedia content
  • Direct the development and maintenance of all social media. Develop and implement content and creative solutions for the corporate profiles and assist with branch office profiles.
  • Assist with marketing, advertising and promotion within the department. Coordinate work of outside agencies, freelancers and vendors in support of marketing and advertising programs.

Requirements

  • Education: Bachelors degree in marketing, communications or related field; or equivalent work experience.
  • Experience: 2-3 years marketing experience.
  • - Experience managing and executing social media strategy desired
  • Knowledge and Skills: Effective oral and written communication skills.
  • Knowledge and Skills: Strong computer skills;.
  • Knowledge and Skills: Knowledge of social media platforms, editing tools, best practices, and trends and ability to provide technical support to agents in these areas.
  • Knowledge and Skills: Understanding of digital content best practices, including writing and structuring content for search visibility, AI-assisted discovery, and audience engagement.
  • Knowledge and Skills: Proven ability to edit writing and proofreading content
  • Knowledge and Skills: Proven ability with copywriting for marketing messages, taglines, etc.
  • Knowledge and Skills: Project management skills; ability to prioritize and handle multiple tasks and projects concurrently.

Preferred

Benefits

  • We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Social Media Specialist

BHHS Fox & Roach / Trident · Pennsylvania, USA · On-site