Responsibilities

• Content Creation + Creative Direction • Concept, film, and edit high-performing short-form and long-form video content across multiple platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube etc.), tailoring content to fit the audience and behavior of that platform.
• Turn everyday moments, services, and products into engaging, scroll-stopping stories/content that feels natural and on-brand.
• Lead and execute monthly content shoots, while also capturing real-time, in-the-moment content.
• Stay ahead of trends and quickly adapt them to fit the Beaches brand.
• Storytelling and Brand Voice • Bring the Beaches brand to life through content that's fun, relatable, and personality-driven.
• Write captions and messaging that feel human, engaging, and on-brand while maintaining a consistent voice that stays fresh and relevant.
• Community Engagement + Team Collaboration • Engage with followers through comments, messages, and interactions to build loyalty and connection.
• Collaborate with in-store teams to create content and encourage participation.
• Traffic-Driving Campaigns • Create and execute social campaigns designed to drive in-store visits
• Support promotions, giveaways, and location-specific initiatives that convert followers into loyal customers
• Performance + Optimization • Track and analyze content performance across platforms, using data and insights to refine strategy, improve engagement, and drive measurable results.