Responsibilities

• The Social Media & Marketing Specialist leads the development and execution of PCBS’s digital presence and marketing efforts.
• responsible for creating engaging content, managing social media platforms, developing marketing materials, and supporting brand strategy to promote PCBS’s mission, vision, and values.
• Develops and executes a social media strategy aligned with PCBS’s mission, vision, and values.
• Creates and manages high-quality content including graphics, photography, video, and written materials.
• Designs and produces marketing materials such as flyers, brochures, ads, and digital assets.
• Creates and manages paid advertising campaigns (Meta and Google).
• Maintains a consistent brand identity across all platforms and materials.
• Manages content calendar and scheduling platforms (e.g., Buffer).
• Manage day-to-day social media operations including posting, monitoring, and engagement.
• Responds to messages and comments in a timely and professional manner.

Requirements

• Bachelor's degree or equivalent experience in marketing, communications, or a related field.
• Strong knowledge of branding and brand consistency across platforms.
• Experience with Meta Business Suite, Google Ads, and social media advertising.
• Experience using scheduling and analytics tools such as Buffer.
• Proficiency in content creation including graphic design (Adobe Creative Suite, Canva).
• Experience in creating marketing materials (print and digital).
• Knowledge or experience working with individuals with developmental disabilities.
• Excellent written and verbal communication skills.
• Outgoing, creative, and team-oriented mindset.
• Ability to work occasional evenings or after-hours events.

Preferred

• Strong photography skills preferred (videography is a plus)
• Bilingual preferred (Spanish, ASL)