Responsibilities

• Channel strategy. Define and continuously evolve Sharing Excess's social strategy across Instagram and TikTok, in partnership with the Marketing Director and leadership.
• Growth targets. Carry measurable goals for follower growth, reach, and engagement, and own the plan to hit them.
• The content system. Build and run the content calendar as a repeatable system, not a one-off posting schedule, balancing planned campaigns with real-time trend response.
• Performance. Track, analyze, and report on content and channel performance, and use those insights to adjust strategy and prove impact to leadership.
• The creator chain. Source, brief, and direct external creators, freelance editors, and contractors when a moment needs to scale beyond what you produce yourself.
• What You'll Do
• - Concept, produce, and publish engaging content across Instagram and TikTok
• - Capture in-person content at food rescues, community events, and pop-ups
• - Edit and polish short-form video and photo content, and partner with the content team on larger productions
• - Run Instagram Stories, including live and behind-the-scenes coverage

Requirements

• 2+ years of experience. At least two years of professional experience in marketing and social media for brands — in-house, agency, or creator-side.
• Proven growth. A track record of growing a brand's social following and engagement — you can point to specific accounts you've grown, the before-and-after numbers, and what you did to drive it.
• Strategic ownership. Experience building and running an integrated social strategy, not just producing content to someone else's brief.
• Collaborative operator. You develop strategy with leadership and cross-functional teams and thrive working inside an organization, not as an outside vendor doing drops.
• Full-stack content skills. Strong short-form video editing and content production skills, and the ability to capture compelling content in dynamic, real-world environments.
• Trend fluency. A deep understanding of social trends, formats, and audience behavior, and the judgment to adapt them to a mission-driven brand.
• Startup comfort. You're at home in a fast-paced, lean, startup-style environment where you work up and down the creator chain.
• Strong communication and collaboration skills.

Preferred

• Experience directing or managing freelance creators, editors, or contractors
• A strong personal or professional social media presence of your own
• Experience covering live events or producing in-the-field content
• A strong sense of storytelling and visual creativity
• Fluency with analytics tools and performance reporting

Benefits

• Medical, dental, and vision coverage, including a plan option where Sharing Excess covers 100% of the employee-only premium
• Health savings account (HSA) option and 401(k) plan, subject to plan terms
• Self-managed (unlimited) paid time off for salaried employees, available after 90 days
• Paid company holidays in accordance with the office holiday schedule
• Flexible, hybrid work environment
• Opportunity to travel and capture impactful work in the field
• Direct exposure to leadership and high-profile partnerships
• Hands-on experience building a fast-growing brand and mission-driven organization
• Benefits eligibility begins after 90 days of employment and is subject to the terms of each plan and the Employee Handbook.