Responsibilities

• Drive Social Media Strategy
• Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
• Build channel-specific strategies that align with business priorities, audience behaviors and platform best practices
• Create annual and quarterly social media roadmaps, editorial calendars and campaign plans
• Identify and seize opportunities to elevate XPO’s brand, frontline culture, operational expertise and executive thought leadership
• Monitor social trends, platform updates and emerging content formats to continuously evolve strategy
• Create Engaging Content
• Conceptualize, capture and produce social-first content including short-form video (Reels, UGC-style content), photography and social graphics
• Partner across the business to bring customer stories, frontline operations, recruiting initiatives and company events to life on social channels
• Support executive visibility by developing content for company leaders and subject matter experts

Requirements

• Bachelor's degree or equivalent related work or military experience
• 5 years of experience in social media, content creation or digital communications
• Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices
• Ability to concept, produce and edit social-first content, including short-form video, photography and graphics
• Proficiency with content creation tools such as Adobe Creative Suite, CapCut or Canva, as well as social media management and analytics platforms like Sprout or Hootsuite
• Strong editorial judgment, writing skills and analytical mindset, with the ability to turn performance insights into strategic recommendations and content optimization
• Experience collaborating with executives and cross-functional stakeholders in a fast-paced environment
• Willingness to travel occasionally to capture content at company locations, events and customer sites

Preferred

• Experience in B2B, transportation or logistics
• Experience with paid social, social listening or influencer campaigns