Responsibilities

• Content Creation: Responsible for the hands-on creation of high-quality, engaging, platform-specific content for Facebook and Instagram, using trends, analytics, and established strategic direction to grow the accounts and meet performance targets.
• Scheduling and Publishing: Using social media management tools to schedule approved posts at designated times to reach the target audience.
• Analytics and Reporting: Monitoring the performance of social media posts using analytics tools. This involves tracking metrics such as engagement, reach, and conversion rates, and using this data to refine strategies as directed to meet targets.
• Trend Monitoring: Keeping up with social media trends, platform updates, and industry news to ensure the brand remains relevant and utilizes new opportunities for engagement.
• Organic Campaign Management: Executing organic social media campaigns in alignment with VP of Content Strategy to promote products, services, or events.
• Crisis Management: Escalating negative PR issues that arise on social media to the Director of Social Media, providing a plan to respond with tact and professionalism, protecting the brand's reputation. Coordinate, as needed, with the Moderation team.
• Team Management: Overseeing and managing assigned team members to ensure cohesive execution, aligned output, accountability, and performance within their respective roles.
• Role Summary: The Social Media Manager will be responsible for knowing how to program and create high-quality engaging content specifically for Facebook and Instagram, using trends and analytics, to grow the social media accounts.

Requirements

• 4 years as a Social Media Manager (or similar role) managing Meta (Facebook/Instagram) accounts with 100,000+ followers per account, including experience with a personal brand account
• 2 years directly supervising a creative/content team (2+ direct reports) delegating assignments, reviewing work product, and holding the team accountable to deadlines
• Experience managing remote or distributed team members, keeping output aligned across specialized roles (writers, designers, schedulers)
• Skilled at giving constructive feedback on creative output (copy, post scheduling) and coaching writers toward a defined brand voice
• Track record of translating senior leadership direction into clear team priorities, including re-prioritizing quickly when strategy shifts
• Analytical mindset with a demonstrated ability to set audience growth metrics (size + engagement), interpret performance data, and turn it into next-step action plans and KPI-driven results
• Deep working knowledge of Facebook and Instagram platform policies, algorithms, and best practices
• Basic graphic design skills with a strong eye for visual/aesthetic content
• Demonstrated habit of staying current on social media trends and applying them to content strategy
• Detail-oriented with strong organizational skills, and multi-tasking ability in a fast-paced, quickly changing environment

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
• 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
• 40 hours of personal days each year for rest, life, and everything in between
• Paid gym membership to support your health and well-being
• 7 paid holidays
• 50% discount on all Dr. Berg products
• Fully remote work with a strong emphasis on healthy work–life balance