Responsibilities

• Plan, create, edit, and schedule organic and sponsored social media content ensuring alignment with voice, brand, and organization initiatives.
• Develop and maintain integrated social media content calendar aligned with marketing campaigns, research announcements, special events, and advocacy initiatives.
• Create social media strategy for amfAR's portfolio of domestic and international fundraising events and galas, including leading development of platform specific coverage live on-site before, during, and after events (behind-the-scenes content, interviews, and highlight moments) in collaboration with Media Relations team.
• Liaise with sponsors and partners to develop unique content that aligns with amfAR's mission and exposes new audiences to the organization.
• Work interdepartmentally among Public Information, Public Policy and Research teams to highlight amfAR's grantees and supporters, translating complex research and policy topics into accessible, engaging digital content.
• Partner with Philanthropy team and find new ways for utilizing social media for fundraising, and building donor loyalty.
• Manage social listening and engage in organization-related online conversations; respond to social media inquiries in a timely and courteous fashion.
• Collaborate with the media relations team to build and foster relationships with influencers and creators, developing platform-specific content that supports brand campaigns, events and overall organizational goals.
• Monitor social media industry trends, tools, and applications and recommend actions and next steps.
• Create quantitative and qualitative analysis reports of social media content performance for the management team and Board of Trustees.

Requirements

• 5-7 years of social media management experience with a brand, nonprofit organization, media company, or digital agency and a proven history of growing social audiences.
• Proficiency in creating and producing niche-specific content for social media platforms (especially with TikTok, Instagram, and LinkedIn).
• Technical knowledge and understanding of Meta Business Suite, LinkedIn Business Manager, and TikTok Ads Manager.
• Familiarity with social media management and listening platforms such as Sprout Social and Meltwater to support content planning, publishing, audience engagement, and performance analytics.
• BA in communications, marketing or a related field preferred.
• Experience with global health media and knowledge of HIV/AIDS issues and policies preferred, but not required.
• Excellent creative writing and oral communication skills with the ability to adapt tone for different audiences and platforms.
• Basic video editing capabilities required.
• Proficiency with common computer office applications.
• Strong team collaboration and interpersonal skills.

Benefits

• Outstanding benefits package that encompasses: medical, dental, life, STD, LTD, vision coverage, commuter, dependent care and medical FSA savings, 403B with a very generous employer match. Time off includes: vacation, personal, sick days, and Summer Fridays.