Social Media Manager

New York City, NY (On-site)

$80K/yr – $120K/yrMid LevelFull time

Posted 4 days ago

Job Summary

Own and execute Alpaca Health\'s social media strategy across platforms, producing platform-tailored content from events and stories, growing engagement, and measuring impact.

  • Manage the content calendar and shoot/edit video across multiple platforms
  • Build a steady pipeline of provider and family stories

Job Description

Responsibilities

  • Own the channels: - Run the content calendar and post consistently across Instagram, TikTok, LinkedIn, Facebook, and YouTube - Tailor content to each platform instead of cross-posting the same thing everywhere Make content people stop for: - Shoot and edit short-form video yourself, from events, providers, and families - Jump on trends fast and turn everyday moments into scroll-stopping content Grow and engage the audience: - Grow followers, reach, and engagement, and actually talk to people in the comments and DMs - Build a steady pipeline of provider and family stories and user-generated content Tell real stories: - Turn our providers, families, and moments (yes, the alpacas) into content that builds real trust Measure and improve: - Track what works, double down on it, and report on growth and the inbound social drives

Requirements

  • You are a self-starter who owns both the calendar and the camera.
  • You have taste. You know what good looks like, and you know what feels cringe.
  • You are native to the platforms. You live in TikTok and Instagram and you actually understand culture and trends.
  • You are full of bold ideas and pragmatic enough to ship something every day.
  • You can shoot and edit yourself (a phone plus CapCut, Premiere, or your tool of choice).
  • You are a strong writer with a voice.
  • You care about families navigating autism care, and you can tell their stories with warmth and respect.

Preferred

  • You have grown an audience before, your own or a brand's, and can show the numbers
  • Healthcare, consumer, or creator experience
  • Design, motion, or photography skills
  • Comfortable on camera yourself

Benefits

  • Health benefits
  • Flexible PTO
  • Dinner when working late
Alpaca Health logo

Alpaca Health

ABA should be led by those who know it best—clinicians. Alpaca Health empowers BCBAs to own, operate, and grow independent practices without the administrative burden.We provide:(1) All-in-one technology for scheduling, data collection, and intake(2) Done-for-you admin including insurance credentialing, benefits verification, and prior authorizations(3) Access to insurance contracts so you can get credentialed in weeks, not months(4) Guaranteed two-week payouts & audit protection to keep your revenue flowing smoothlyIndependence doesn’t mean doing it alone. We take the weight off your shoulders—so you can focus on care, not paperwork.Join a growing community of clinician-owned ABA practices.

Founded in 2024
New York, New York, USA
14 employees (3 in marketing)

Salaries

Posted range

$80K/yr – $120K/yr

Taken straight from the job posting.

See all Alpaca Health salaries

Marketing Team

Marketing Team Size
3 (21% of company)
Marketing Roles Posted (Last 30 Days)
9

Traffic Signals

Monthly Visitors
11.6K
Monthly Google Ads Budget
$30.1K
Traffic Source Mix
Search
37.5%
Direct
45.6%
Referral
5.2%
Social
10.2%
Paid
1.4%

Headcount Trend

Current headcount: ~14
Alpaca Health logo

Social Media Manager

Alpaca Health · New York City, NY · On-site