Responsibilities

• Social Media Content Creation: Create engaging content for Reflex’s organic social channels and paid advertising campaigns, developing concepts, copy, and creative that align with our brand and resonate with our target audiences.
• Paid Social & Performance Marketing: Manage the day-to-day execution of paid social campaigns across different platforms, including launching and posting ads, organizing creative, A/B testing, and experimenting with different audiences, messaging, and creative. Monitor key performance metrics, maintain performance tracking, analyze results, and use data to make recommendations and improve campaign performance.
• New Projects & Creative Experiments: Brainstorm and execute new social media initiatives, campaigns, and creative ideas. This could include user-generated content programs, content creator or influencer partnerships, new content formats, and other experiments designed to grow our audience and drive results.
• Community Engagement: Monitor Reflex’s social channels, engage with our audience, respond to comments and messages, and identify opportunities to build stronger relationships with current and potential Reflexers.
• Creative Collaboration: Work closely with Reflex’s creative agency and other external partners to develop, review, and execute social content and paid advertising creative. Help ensure projects stay on brand, on schedule, and aligned with our goals.
• Marketing Support: Support the Growth and Marketing teams across a variety of projects, including drafting and writing marketing communications, developing campaign materials, and helping execute broader marketing initiatives as needed.

Requirements

• Currently enrolled in a Bachelor’s program in Marketing, Advertising, Communications, or a related field
• Skilled at creating engaging social media content and comfortable developing creative for both organic social and paid advertising
• Strong writer and communicator with a solid understanding of social media platforms, digital marketing, and broader social media trends
• Comfortable working with spreadsheets, data visualization tools, and advertising platforms to analyze marketing metrics & understand campaign performance
• Analytical and data-oriented, with the ability to turn performance data into actionable insights
• Comfortable taking initiative and ownership in a fast-moving startup environment
• Excited to learn, experiment, and contribute new ideas
• Experience with tools such as Figma, Google Sheets or Excel, data visualization tools, Meta Ads Manager, TikTok Ads Manager, or similar platforms is a plus.

Preferred

• Experience with tools such as Figma, Google Sheets or Excel, data visualization tools, Meta Ads Manager, TikTok Ads Manager, or similar platforms is a plus.