Responsibilities

• Develop and implement engaging social media campaigns across platforms such as Instagram, Facebook, and TikTok to boost brand visibility and audience engagement.
• Curate compelling content including photography, videos, graphics, and written posts using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media scheduling and posting using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activities to inform content strategies.
• Assist in planning and executing fashion showroom events and fashion shows by creating promotional materials and managing live coverage.
• Support public relations efforts by drafting press releases, coordinating media outreach, and maintaining relationships with influencers and media contacts.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and optimize strategies.

Requirements

• Currently enrolled in or recent graduate of a degree program in Marketing, Communications, Fashion Merchandising or related field.
• Strong proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and analytics.
• Knowledge of SEO best practices, keyword research, social listening techniques, and digital marketing strategies.
• Experience with photography and video editing for creating engaging visual content.
• Excellent proofreading skills with an eye for branding consistency and detail-oriented content creation.
• Ability to manage multiple projects simultaneously while maintaining a positive attitude in a fast-paced environment.

Benefits

• Employee assistance program
• Employee discount
• Flexible schedule