Responsibilities

• Program Cosmopolitan and Seventeen’s social channels daily, with a primary focus on Instagram and TikTok and secondary support for X and Snapchat, pairing a strong visual eye with sharp, engaging copy.
• Respond quickly and creatively to pop culture, breaking celebrity news, internet trends, and the broader zeitgeist with distinctive, on-brand points of view.
• Concept, shoot, edit, and publish social-first short-form video for TikTok and Instagram Reels, including trending formats, original series, reactions, and commentary designed to drive engagement and build loyal audiences.
• Execute social strategy around major editorial moments, including cover launches, feature packages, brand tentpoles, and other priority initiatives.
• Capture behind-the-scenes content at Cosmopolitan and Seventeen shoots and collaborate with talent and external representatives as needed to produce original social-only interviews and content.
• Cover live events and awards shows in real time, creating fast, compelling social content both on location and remotely.
• Analyze weekly and monthly platform performance, translating audience and content insights into recommendations that optimize publishing cadence, formats, creative choices, and copy.
• Collaborate closely with Cosmopolitan and Seventeen editorial teams and Hearst’s central video team while contributing an informed perspective on emerging platforms, formats, and audience behaviors.

Requirements

• 3+ years of experience in digital media, social media, video content creation, or a related field.
• Demonstrated success growing social accounts and creating high-performing content across at least two major social platforms.
• Strong understanding of Instagram, TikTok, X, Snapchat, and emerging platforms, including platform trends, audience behavior, and evolving best practices.
• Hands-on experience shooting and editing short-form video for TikTok, Instagram Reels, or similar platforms in a professional media environment.
• Excellent copywriting and editorial instincts, with the ability to create engaging captions, headlines, and sharp takes that reflect a distinct brand voice.
• Confidence appearing on camera in short-form video and vodcast formats, along with comfort capturing content in fast-moving environments.
• Proficiency with mobile video production and editing tools; working knowledge of Adobe Premiere, Final Cut Pro, Photoshop, or similar creative tools is preferred.
• Experience with social publishing and analytics platforms such as Sprinklr, Dash Hudson, Sprout Social, or similar tools is preferred.
• A strong curiosity about pop culture, celebrity news, internet culture, and how brands can creatively participate in—and help shape—social trends.
• Ability to work from our New York City office 4 days per week.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.