SOCIAL MEDIA CREATIVE STRATEGIST AND CONTENT PRODUCER

Santa Monica, CA (On-site)

$45K/yr – $65K/yrMid LevelPart time

Posted 10 days ago

Job Summary

Own the end-to-end Instagram luxury real estate content pipeline, from strategy and concepting to on-site filming, editing direction, and performance-driven optimization.

Content strategy and planning for Instagram
On location filming with Bjorn in LA
Post performance analysis with actionable recommendations

Job Description

Responsibilities

Content strategy and planning for Instagram
Weekly concept development, scripting, and hook writing for short form video
On location filming alongside Bjorn across Santa Monica and Beverly Hills
Management of the content calendar and publishing schedule
Ongoing competitor and market research across real estate and luxury personal brand content on Instagram
Post performance analysis with clear reporting and actionable recommendations
Briefing editors with clear direction on cuts, pacing, and final output
Proactive ideation, pitching new concepts on an ongoing basis

Requirements

Demonstrable experience growing a personal brand or creator account, preferably in real estate, finance, luxury, or lifestyle
Proven understanding of Instagram short form video mechanics including hook structure, retention, and audience growth
Strong scriptwriting ability, content must sound natural and conversational on camera
Confident and competent filming on location with a high visual standard
Experience briefing editors with clear creative direction
Highly analytical approach to content performance
Ability to work autonomously with minimal direction
Based in or able to travel regularly to the Los Angeles area