Responsibilities

• Maintain an organized content calendar for daily execution, ensuring posts are timely, aligned with campaigns, product releases, and seasonal initiatives
• Develop, curate, and schedule engaging social media content across platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter) that aligns with the brand’s voice, goals, and marketing initiatives
• Assist in tracking and analyzing performance metrics using tools like Google Analytics and Meta Insights, providing reports and basic recommendations for improving content effectiveness
• Execute and coordinate recurring paid social media campaigns (e.g., HR hiring ads) and approved organic content, ensuring they meet deadlines and adhere to brand standards
• Monitor social media activity, engage with followers, and address comments or inquiries to maintain the brand’s reputation, including supporting Customer Service during critical or high-priority moments
• Collaborate with internal teams (Marketing, Creative, Customer Service, Legal) to ensure messaging consistency and compliance with brand and legal guidelines across all channels
• Organize and execute promotions for events, ticket sales, and merchandise, ensuring content aligns with campaign goals and providing reports on outcomes.
• Content management/cataloguing images

Requirements

• 1-3 years\' experience in digital marketing and social media management; required
• Bachelor\'s degree preferred in Marketing, Business Communication or related field; courses should have an emphasis on Marketing, Digital, e-commerce, etc.
• Social Media Marketing or Digital Marketing certifications (i.e. Hootsuite, Google Analytics, Meta Tools); desirable
• Advanced knowledge of Google Analytics and social monitoring tools
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) and Asana
• Advanced knowledge of social media platforms (Instagram, Twitter, LinkedIn, YouTube, Canva, Adobe Creative Suite, etc.)
• Proven track record of managing social media accounts and executing campaigns
• Experience with content creation, copywriting, and visual storytelling
• Highly organized with strong project management skills
• Ability to multi-task and manage time efficiently to deliver quality work under tight deadlines

Preferred

• Certifications in Social Media Marketing or Digital Marketing (e.g. Hootsuite, Google Analytics, Meta Tools)

Benefits

• Excellent Benefits, to include Medical, Dental, Vision, Life Insurance, FSA’s, 401(k)/Profit Sharing Plan, Adoption Assistance, Education Reimbursement, Supplemental Health Plans and Pet Insurance
• Relocation assistance