Drive Downtown Dallas social media as the primary storyteller, planning, producing, and analyzing multi-platform content to promote programs and partners.

• Develop, maintain, and execute a comprehensive social media content calendar across platforms, including Instagram, Facebook, LinkedIn, and, as applicable.
• Plan seasonal and campaign-based content aligned with organizational priorities, downtown activations, and key events.
• Ensure consistent brand voice, tone, and visual standards across all platforms.
• Maintain overall aesthetic cohesion of DDI’s social feeds.
• Create original content, including: Static posts, Short-form video and Reels, and Stories
• Captions and copywriting
• Capture on-site content at downtown events, activations, and daily operations (Ambassadors, Clean Team, Security, Outreach).
• Conduct routine photography and video capture using mobile devices and basic equipment.
• Ensure all content aligns with DDI brand guidelines, voice, tone, and strategic priorities.
• Collaborate with the VP of Marketing & Communications and Communications leadership to execute annual editorial and campaign calendars.

Requirements

• Bachelor’s degree in marketing, Communications, Journalism, or related field (or equivalent experience).
• Minimum of 2 years of professional social media or digital marketing experience.
• Strong writing and editing skills with attention to voice, tone, and accuracy.
• Proficiency with social media platforms and scheduling tools (e.g., Meta Business Suite, Hootsuite, Sprout).
• Experience creating short-form video content for social media.
• Strong understanding of social media best practices, trends, analytics, and performance metrics.
• Ability to work occasional evenings or weekends to support events.
• Familiarity with—and genuine enthusiasm for—Downtown Dallas.
• Creative storytelling
• Time and project management

Preferred

• Experience in place-based marketing, nonprofit, public sector, or destination marketing.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Basic photography and video editing skills.
• Knowledge of Downtown Dallas, urban placemaking, or civic organizations.
• Bilingual (Spanish or Vietnamese) preferred.