Responsibilities

• Editorial/Content Creation
• Create and edit social media assets across formats including static graphics, motion, short-form video and other platform-native creative executions
• Own creative direction for social media within our brand style, while mentoring other team members on great social design and editing
• Transform complex topics, ideas and messages into simple, compelling visual "sound bites" that audiences can quickly understand and engage with
• Develop creative concepts designed for social behavior, not adapted from traditional marketing materials
• Own the social media visual tone and direction, evolved from our corporate brand, understanding that a strong social presence is built from a recognizable look and feel, not just strict templates
• Operational Excellence
• Partner closely with social, marketing and business teams to turn ideas into high-quality creative quickly
• Build repeatable workflows that allow us to test, learn and create content efficiently
• Organize and manage a high volume of creative projects while maintaining quality and consistency

Requirements

• Bachelor’s degree in graphic design or related field, or equivalent experience
• 4-6 years’ experience designing content specifically for social media and a portfolio that highlights previous brand work.
• Portfolio Ask
• Please include examples of social media creative work and, when possible, the impact those assets had. We are interested not only in what you created but how the creative performed.
• Examples may include:
• Engagement growth
• Reach or impressions
• Video performance
• Audience response
• Testing insights

Preferred

• Knowledge of creative testing methodologies and the ability to use performance insights to inform future content development and optimization.
• Experience with photography, video capture and on-location content production.
• Experience creating motion graphics, animation or other advanced video executions for social media channels.