Responsibilities

• Own the full content lifecycle from ideation to posting
• Plan and produce content every week across Instagram, TikTok, YouTube, and Facebook
• Shoot video and photo at showroom, install sites, and customer homes
• Be on camera as the brand's personality, talking to camera, doing walkthroughs, reacting to installs, and engaging with customers on video
• Edit short-form video (Reels, TikTok, Shorts) and long-form (YouTube)
• Write captions, hooks, and copy that drive engagement and leads
• Manage posting schedule and community engagement (comments, DMs)
• Track content performance and iterate based on what works
• Collaborate with marketing on campaigns, email content, and landing page assets
• Travel to install sites and customer homes across Southern California as needed

Requirements

• 2+ years of experience creating social media content
• Strong video shooting and editing skills
• Proficiency in editing tools (CapCut, Premiere, Final Cut, or similar)
• Understanding of what performs on Instagram, TikTok, and YouTube in 2026
• Ability to write short, punchy copy that sounds human, not corporate
• Self-starter who can manage their own content calendar without hand-holding
• Comfortable and confident on camera with a natural, engaging presence
• Has a portfolio or social accounts that demonstrate their work
• Reliable transportation

Preferred

• Experience shooting with DSLR/mirrorless cameras
• Experience with drone footage
• Motion graphics or animation skills
• Experience with AI content tools (Runway, Midjourney, etc.)
• Knowledge of home improvement, construction, or outdoor living industry

Benefits

• paid sick leave (CA compliant)
• vacation accrual
• select paid company holidays
• health benefits
• 401(k) participation