Pawford

Social Media Content Creator

Dallas, TX (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 4 months ago

Job Summary

Drive execution of dog-brand content across TikTok, Reels, and Meta with a fast, data-informed loop to turn performance into scalable social and email assets.

  • Must-have: Content that actually performed (not just posted)
  • Standout: UGC-style content creation and on-camera direction for pet brands
  • Standout: Fast iteration based on performance data and feedback

Job Description

Responsibilities

  • Create 5–10 short-form videos per week (TikTok, Instagram Reels, Meta)
  • Film and edit content (UGC-style, raw, authentic—not overly polished)
  • Develop hooks, angles, and storytelling ideas for content
  • Appear on camera when needed (or direct content using your dog/others)
  • Repurpose UGC and influencer content into multiple variations across social and paid channels
  • Collaborate on repurposing content into email ideas or campaigns
  • Share 1–2 content ideas weekly that could also be adapted into email campaigns
  • Post and schedule content across platforms
  • Monitor comments and engage with the audience
  • Identify and reach out to micro-influencers and UGC creators for collaborations

Requirements

  • You’ve created content that has actually performed (not just posted)
  • You understand hooks, storytelling, and what makes people stop scrolling
  • You can move fast and produce content consistently
  • You’re comfortable being on camera or directing content
  • You’re proactive and bring ideas—not just execution
  • You are highly organized and follow through on deliverables
  • Comfortable working in a fast-paced, evolving environment
  • Able to adapt and pivot quickly based on feedback and performance
  • Willing to take initiative and problem-solve without constant direction
  • Focused on outcomes, not just tasks

Preferred

  • Experience with DTC, pet brands, or supplements
  • Experience creating UGC-style ads
  • You own a dog and enjoy creating pet-related content

Benefits

  • Flexible schedule

Social Media Content Creator

Pawford · Dallas, TX · Hybrid