Responsibilities

• Create and maintain a monthly content calendar for Facebook, Instagram, TikTok, and YouTube.
• Implement daily social media posts across top platforms.
• Schedule and plan engaging posts and stories 2-3 weeks in advance.
• Respond to DMs and comments on all social media platforms.
• Develop and implement strategy to hit targets for monthly follower growth goals across top social media channels.
• Archive outdated posts to maintain a fresh and relevant online presence.
• Manage product photography and videos for use on social media and other channels.
• Utilize Canva to assist with creation of graphics.
• Film and edit short-form and long-form content utilizing basic video editing tools and/or AI video editing tools.
• Assist in marketing efforts for in-person events and conferences.

• Travel 2 - 4 times per year to conferences and as needed.
• Collaboratively develop and execute marketing strategies across social media.
• Collaborate with leadership team to plan and execute marketing launches for new online courses.
• Manage and optimize e-commerce content for TikTok Shop, Etsy, and Google Merchant.
• As needed, add new product listings with descriptions.
• Create web-only graphics to promote each product listing.
• Compile and analyze weekly marketing metrics reports.
• Conduct regular reviews of marketing efforts and suggest strategic improvements.
• Track and monitor budget and marketing spend across paid ad campaigns and e-commerce products.
• Create and manage ad campaigns, optimize performance and ROI.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field
• Minium of 3-5 years of experience in social media management and digital marketing
• Strong proficiency in TikTok, Facebook, Instagram, and YouTube
• Excellent written and verbal communication skills
• Creative problem-solving abilities and strong analytical skills
• Ability to work independently and collaboratively in a fast-paced environment.
• Exceptional attention to detail, ensuring accuracy and consistency across all marketing materials and campaigns.
• Commitment to delivering high-quality work that meets or exceeds expectations, even under tight deadlines.
• Proven ability to manage multiple projects simultaneously while maintaining a keen eye for detail.
• Meticulous organizational skills and the ability to prioritize tasks effectively to ensure timely completion of high-quality deliverables.

Benefits

• Competitive salary based on experience
• Paid PTO
• Paid holidays
• Health care insurance
• 401K with matching after 1 year of employment
• Work laptop & phone provided